The economy of ancient Rome, with its long-range trade, widespread moneylending, and companies of government contractors, was surprisingly modern. Yet Romans also exchanged goods and services within a traditional system of gifts and favors, which sustained the supportive relationships necessary for survival in the absence of extensive state and social institutions. In Gift and Gain: How Money Transformed Ancient Rome, Neil Coffee shows how a vibrant commercial culture progressively displaced systems of gift giving over the course of Rome's classical era. The change was propelled by the Roman elite, through their engagement in a variety of.
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